At Wine Rack Deals, we value your privacy and are committed to protecting your personal information. This policy explains how we collect, use, store, and share your data when you interact with our website or purchase our products.

 What Information We Collect

When you use our website or make a purchase, we may collect different types of information:

• Personal Information: This is information that can identify you. It includes:
• Contact Details: Your name, email address, phone number, and billing/shipping addresses.
• Payment Information: Details like your credit/debit card number (though we don’t store full card details; they are processed securely by our payment gateway).
• Account Information: If you create an account, we store your username and password.
• Non-Personal Information: This is data that doesn’t directly identify you. It includes:
• Website Usage Data: Information about how you browse our site (e.g., pages viewed, time spent, products clicked).
• Technical Data: Your IP address, browser type, operating system, and referral source.

 How We Collect Your Information

We collect information in a few ways:

• Directly from You: When you create an account, place an order, subscribe to our newsletter, fill out forms, or contact us.
• Automatically: Through “cookies” and similar technologies as you navigate our website (see Section 6 for more on cookies).
• From Third Parties: Sometimes from our service providers (e.g., payment processors confirming your transaction).

 Why We Collect Your Information (How We Use It)

We use your information for various purposes:

• To Process Orders: To fulfill your purchases, process payments, and arrange delivery of your wine racks.
• To Improve Your Experience: To personalize your shopping experience, remember your preferences, and show you products you might like.
• To Communicate With You: To send order confirmations, shipping updates, respond to your inquiries, and provide customer support.
• For Marketing: To send you newsletters, special offers, and promotions if you’ve opted in. You can unsubscribe anytime.
• To Improve Our Website: To understand how our website is used, troubleshoot problems, and make it better for you.
• For Security: To protect our website and customers from fraud or unauthorized activity.
• To Comply with Law: To meet our legal obligations.

 How We Store & Protect Your Information

• We store your personal information securely on protected servers and take reasonable steps to prevent unauthorized access, loss, or misuse.
• While we use industry-standard security measures, please remember that no method of transmission over the Internet or electronic storage is 100% secure.

Who We Share Your Information With

• We only share your information with trusted third parties when necessary to provide our services or when required by law:
• Service Providers: Companies that help us run our business, such as:
• Payment Processors: To securely handle your payments.
• Shipping Companies: To deliver your orders.
• IT and Website Hosting Providers: To maintain our online store.
• Marketing and Analytics Providers: To help us understand website traffic and send relevant communications.
• Legal Requirements: We may disclose your information if required by law, court order, or to protect our rights, property, or safety.
• We ensure that all third parties we work with are committed to protecting your privacy and handle your data in line with Australian privacy laws.

Cookies & Similar Technologies

• What are Cookies? Cookies are small text files placed on your device when you visit a website. They help us recognize your browser and capture certain information.
• How We Use Them: We use cookies to:
• Remember items in your shopping cart.
• Understand and save your preferences for future visits.
• Track and analyze website traffic and user behavior to improve our site.
• Your Control: You can choose to have your computer warn you each time a cookie is being sent, or you can turn off all cookies through your browser settings. If you disable cookies, some features of our website may not function properly.

 Your Privacy Rights

Under Australian privacy laws, you have rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction: You can ask us to correct any inaccurate or incomplete personal information.
• Opt-Out of Marketing: You can choose not to receive marketing communications from us by using the “unsubscribe” link in our emails or by contacting us directly.
• To exercise any of these rights, please contact us using the details below.

 Changes to This Privacy Policy

• We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please feel free to contact us:
Email: winerackdeals@gmail.com